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Market Intelligence Dossiers
Bancroft delivers a customized service for the collection, organization and distribution of market
information.
We aggregate the specified need-to-know intelligence into
a monthly short-form report (Dossier) that highlights critical market
information and provides the reader with context and perspective over
time, creating a highly-personalized, durable market intelligence
asset; which can be used to identify threats, challenges,
opportunities, and help executives and teams make better business
decisions.
How it works |
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The development and implementation of the Bancroft Market Intelligence
Dossier service for a company or individual typcially includes:
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Customized monthly reports (Dossiers) that track compile and analyze
competitors, sales strategies, pricing, product news, emerging trends,
risk events and other industry-related information on a particular
marketplace niche or sector.
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All Dossiers are customized to the specific market intelligence needs
of the client through stakeholder interviews (e.g., Cloud Services,
Netbooks)
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All Dossier content is gathered, categorized, organized and distributed
to our team of analysts through the Bancroft FeedtoFocus engine. *(see below for info)
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A major benefit of the service is to save the company and staff valuable time, money and attention resources by eliminating an individual’s need to constantly look for and analyze information necessary to do their job.
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The service goes beyond simple aggregation of news and information by telling the executive what-it- all- means through focused actionable, highly relevant market intelligence; context and perspective that helps them make better business decisions.
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The Bancroft FeedtoFocus engine is a proprietary hybrid of algorithms and a human-managed research system that gathers Dossier content from multiple sources, including: analysts, proprietary databases, blogs, social networks, feed filtering partners, industry-specific news sites, and company subscriptions. The engine identifies specific information (as tuned by X stakeholders) and boils the data down into a format that our analysts convert into Actionable Intelligence.
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