About Us
Bancroft Research Group is an information-services company that leverages both human-powered research and analysis and best-in-class algorithm based search tools to help businessess identify track and analyze threats, challenges, issues and opportunities
Bancroft has revolutionized the process of targeted market research by adopting a Web 2.0 approach --- leverage (analysts), technology and involve the end user from the start. Bancroft Research Group has taken what used to be an expensive and sometimes imprecise process of custom research, and turned it into an ongoing, highly tuned and collaborative process driven by the business imperatives of the end user.
What used to cost $15,000 to $35,000 can be obtained at a fraction of the cost, and with much more relevance and focus.
Our researchers and analysts strive to provide our clients invaluable insights into their competitive, media, and industry landscapes so they can make better business decisions. Bancroft's business is built on a global network of highly qualified researchers with expertise in the technology,energy, and financial services industries. Included in our network of researchers are PhDs, professional librarians, market analysts, economists and many others with advanced degrees in their respective industries.
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-Better understand customer needs
-Reduce costs and burden on current resources
-Increase revenue and customer loyalty
-Discover, create, and innovate
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-Build better products and services
-Strengthen their competitive edge
-Protect against competitive and industry threats
-Pro-actively engage new and changing markets
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